From 7 to 20 November, our products and solutions will be the protagonists of an articulated advertising poster campaign aimed at the public of a major European city: Milan.
This campaign has the goal to exploit the large influx of people for two important events that will take place in Milan: the World Business Forum and the ATP Next Gen Tennis tournament.
The campaign interprets with context-related subjects the mission of our company which is:
"Making the lives of people and businesses free to move, thanks to advanced systems that guarantee total security".
The advertising posters will be placed at some strategic points in the city of Milan, such as: along the main routes at the entrance and the exit of the city, near the MiCo (Milan Convention Center) in the occasion of the World Business Forum, around the Allianz Cloud during the ATP Next Gen tennis match, on the doors of Milan's trams, in the city's underground and in particular with a door domination (posters applied on metro's opening doors) of the Lotto underground station among the lilac line.